Appetize Powers March Madness for the Eighth Year in a Row

March 8, 2021

Customer Spotlight

For the eighth year in a row, Appetize will power college basketball’s March Madness this spring 2021.

As fans return, venues are turning more and more to Appetize’s suite of contactless payment and digital ordering solutions—including mobile ordering and self-service kiosk—emphasizing fans’ ability to utilize mobile wallets and NFC for safe, fast and convenient experiences.

As you fill out your brackets and grab tickets to your first post-COVID event, be sure to be on the lookout for Appetize at these three stadiums that offer a mix of contactless solutions from our omni-channel product suite.


1. Bankers Life Fieldhouse, Indianapolis, Indiana

NCAA Tournament Sweet 16, March 27-28, 2021

This year, four of the NCAA Tournament Sweet 16 will be played at Bankers Life Fieldhouse on Saturday and Sunday, March 27 and 28.

In 2019, Bankers Life Fieldhouse selected Appetize to power all concessions as well as team store transactions in the arena. In all, Appetize has deployed Point of Sale devices, mobile tablets for in-seat ordering, self-service kiosks and kitchen display systems.



2. Bridgestone Arena, Nashville Tennessee

Men’s Basketball SEC Tournament, March 10-14

Just down Broadway from other Appetize venues, including Ascend Amphitheatre and the Ryman Auditorium, is the revered Bridgestone Arena, hosting Men’s Basketball SEC Tournament. The arena proudly partners with Appetize to provide contactless payment and digital ordering solutions, which includes Point of Sale devices, self-service kiosks, and kitchen display systems.

Appetize has also added back of house software modules including vending, advanced analytics, and inventory management, as well as stored value.



3. Madison Square Garden, New York

BIG EAST Men’s Basketball Tournament, March 10-13

Madison Square Garden in NYC has officially reopened February 23 — and perfect timing. The stadium is hosting BIG EAST Men’s Basketball Tournament, March 10-13, 2021.

Appetize has proudly partnered with this landmark venue since 2014, providing the full spectrum of contactless payment and digital ordering solutions through our next generation cloud technology, from handhelds and self-service kiosks to in-seat mobile ordering. 

As New York Knicks and New York Rangers fans begin to return, they can expect increased safety, and of course, a legendary experience. 




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