With today’s need to rapidly innovate and adapt to changing business conditions, it’s become increasingly important for multi-unit restaurant operators to integrate full-service enterprise management.
A unified, ominichannel platform that offers both physical commerce (point of sale) and e-commerce channels (mobile and online ordering) in one system provides operators modern, cloud POS, digital ordering, menu management, and advanced analytics to operate all sales channels from one system. The ability to support quick service, table service, drive-thru, self-service, mobile and online ordering, 3rd-party delivery, and retail transactions allows restaurants to offer guests the best experiences and most convenient ordering options—while increasing their order volumes and revenue.
Since 2011, Appetize has come a long way as the first tech company to offer mobile ordering in stadiums to now partnering with large-scale food service operators — such as Aramark, Delaware North, and Live Nation — for full-service management of their many locations across the country. Having the right platform makes all the difference, and Appetize is proud to help enterprise businesses thrive.
Brian Whitney, Appetize’s head of enterprise and restaurant, tells us why enterprise management should be a priority for operators.
Brian Whitney, Head of Enterprise & Restaurant
What are the features of a unified commerce platform that restaurant operators don’t necessarily know about?
“The worlds of restaurant and retail were on a slight collision course pre-Covid-19, but those paths crashed together with this pandemic. There’s a need to be able to shift instantaneously from traditional models to remote orders, curbside pickup, grab-and-go, line busting drive-thrus, etc. By having a platform that incorporates a broader set of capabilities, operators have the flexibility they need to meet guests’ needs.
“We’ve also seen an acceleration of technologies that were part of the business pre-Covid but now are integral. From contactless payments to third-party ordering and delivery, a modern POS needs a modern system that can move at the speed of business to meet consumer demand.”
Why is enterprise management so important for large-scale businesses?
“We see businesses who selected technology when they were growing — one, two or maybe five stores — and it’s easy to manage at that size. But as your brand grows, you’ll find a slow change happening: One person just creates a report to give you combined sales, and you take it for granted that it comes in every morning. When you have 60 stores now, that same report takes hours to compile and is full of errors. The same goes for menu and price updates. The change that took you only about 10 minutes per store to do when you were at five stores now takes you 10 hours to do across your chain.
“This puts added stress on your staff and reduces your ability to be agile as a business. We see companies all the time who have come to rely on staff tasks that were small at the beginning but now occupy and distract valuable team members.”
What are some unique capabilities operators can expect with full-service enterprise management?
“There’s too many to list off, but our platform gives operators the industry’s only true zero-training user interface combined with unmatched reliability. Our UI has been proven to be not only the fastest in multiple service modes but the Appetize automatic offline mode provides uninterrupted service regardless of network status.
“Also, there’s limitless flexibility and enterprise control with promotions and discounts, and with our open API, you’ll never hit a wall on integrations or be limited to who you can work with.”
What POS features are important to potential customers, whether in general or with the current Covid-19 landscape?
“As with all operators now, Appetize customers are looking at innovative transaction channels focused on low-contact or touchless ordering. Things like mobile-driven self-service ordering, 3rd party delivery integration, and contactless payments are all part of that solution, and it varies from operator to operator, market to market, and store location to store location. There’s not one set up or solution that works everywhere; an omnichannel platform can handle all of these ordering methods.
“At the same time, technologies need to be able to integrate with a series of solutions or 3rd parties to be able to meet all their needs. This is especially true when it comes to operations management. The legacy methodology of trying to have a POS that provides everything from staffing to inventory to financial management no longer fits because “everything” needed by one brand may only be 50% of another brands’ needs. Systems need to be able to integrate easily with best-in-class applications and not be an obstacle to running your business effectively.”
Why should restaurant operators switch to a unified commerce platform?
“Dependability, reliability, advanced analytics, convenience for staff, and customers… the list goes on. Operators choose Appetize as one of the only providers of enterprise-grade solutions in a truly native cloud environment, and the only one to run on retail-grade hardware. We’re extremely proud of the platform we’ve built.
“In addition, our flexibility of incorporating multiple modes of transactions (QSR, drive-thru, self-service, table service and retail) all into a singular POS application makes us an ideal fit for brands that have varied sales needs. Our “go-anywhere, sell-anytime, always-on” platform gives operators the piece of mind that their POS will be ready to go whenever their customers want to transact, and our management portal can be accessed anywhere, providing control from the top corporate level down to individual stores.”