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LAFC Brings Appetize Stadium Point of Sale Systems To Los Angeles

April 19, 2018

Customer Spotlight,News & Events

We’re excited to announce that the newly minted MLS team, Los Angeles Football Club, or LAFC, is officially trusting Appetize for all of their point of sale needs in their brand new Banc of California Stadium. Located just ten miles from our headquarters, we’re thrilled to begin this partnership and deploy our platform for the new stadium in our own backyard. Along with the seven other LA-based companies utilizing our stadium POS platform, it’s a great feeling knowing that our products and team are hard at work right in our hometown. The list of our LA clients include: The Los Angeles Memorial Coliseum, The Forum, Dodger Stadium, Hollywood Palladium, The Wiltern, Angels Stadium, and the Galen Center at USC.

The brand new $350 million Banc of California Stadium will hold 22,000 seats and provide guests with state-of-the-art amenities and technological experiences. “We want to push technology and innovation to deliver the best experience to our audience when they come to our Stadium, combining our Mobile First strategy with our world class technology infrastructure,” said LAFC EVP and Chief Business Officer, Larry Freedman. “Appetize aligns our strategy and enables our plans for the future.

With this new deployment, we will be implementing over 200 point of sale devices which will be in use across the stadium in both club spaces and quick-serve concessions. In line with the Stadium’s strategy to deliver the ultimate customer experience and maximizing mobile usage, our Android and iOS-based system is built for faster transactions and ease-of-use, resulting in a better fan experience and reduced lines.  This includes contactless payments at all transaction points, including Android Pay, Apple Pay, and Samsung Pay. LAFC is also deploying our handheld POS terminals for waiters in premium levels.

In addition, our stadium POS system will provide the platform for future capabilities such as direct payment through a mobile wallet via the LAFC venue app, as well as ordering through Appetize within the LAFC app to designated express pick-up areas or in-seat delivery. Our inventory management and advanced analytics platforms will also provide customers with real-time data feeds to allow for on-the-fly decision-making.

Banc of California is joining our roster of  other new arenas and stadiums in the United States who have selected us as their partner, including US Bank Stadium, Golden One Center, and Little Caesar’s Arena. With over 40 percent of professional sporting venues utilizing our platform, we’re rapidly replacing legacy point of sale systems nationwide as the industry is recognizing the importance of a cloud and mobile-based platform.

“We’re honored to partner with our city’s newest team and stadium,” says Kevin Anderson, our Co-founder and Chief Strategy Officer. “It’s rare to find people as forward-thinking as those managing the guest experience at Banc of California Stadium, let alone have them be less than ten miles from our headquarters. We’re excited and looking forward to providing guests with an awesome experience in our hometown.”

To learn more about this partnership and our platform, please reach out to our team at sales@appetizeapp.com , one of our representatives will be in touch!