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Meeting Customer Demand with Self-Service Technology

November 7, 2019

News & Events,POS Tech

Point of Sale (POS) systems have experienced many upgrades since the rudimentary days of cash registers and long lines. Today’s consumers expect an intuitive, streamline ordering and payment process that will help them get in and out of line quicker. Self-service options such as kiosks, mobile, and online ordering have become necessary for businesses to compete and keep guests happy. 

Convenience is King

The ability to order groceries, furniture, a shared ride, and more from your phone or laptop has made convenience a top priority during the order and transaction processes. With this, 67% of millennials feel that self-service kiosks facilitate a new kind of satisfaction, reducing wait times and providing more options during checkout. For example, Turnkey Sports and Entertainment did a study where 43% of fans had abandoned concession lines at least once in the past 12 months without making a food or beverage purchase because the wait was too long. Not only do self-service options help guests move through lines quickly, but it ensures they’ll place orders in the future, knowing the service will be streamlined and reliable. Also, customization is made possible not only for guests but your business, too, and can be modified to accommodate changing needs throughout the lifetime of your business. Companies that upgrade their outdated point of sale (POS) systems to self-service kiosks improve their customer experience speeding up the ordering process and allowing for easier customization. 


Learn more about the self-service ordering options Appetize has to offer.


The Rise in Mobile

In addition to self-service kiosks, businesses are seeking out new mobile and online ordering solutions where guests can order from any device with a browser or app. According to Business Insider’s Mobile Payment Report, it’s expected that by 2020, there will be 150 million+ mobile payment users and $503 billion worth of in-store mobile payments. The spike in mobile and online ordering stems from convenience in addition to the ease of integration with third-party applications and technologies. Such combinations include loyalty programs where consumers can earn and redeem points. Businesses also benefit from loyalty programs gaining a better understanding of their customers to personalize their guest experience. As a result, companies have a higher chance of converting casual guests into brand loyalists and advocates.

What does this mean for the POS industry?

As the demand for a quick, streamlined ordering and payment process consumers can control increases, the trend toward adopting self-service options does too. Every business stands to benefit from the addition of an automated supplement to busy cashiers and wait staff. Self-service gives your guests the specialized attention they want, with error reduction, faster service, and easy upsells to increase revenue. Deliver the service your customers want and stay competitive in today’s economy by upgrading your outdated point-of-sale process today.


Check out About Appetize’s Self-Service Kiosks.