From the vibrant, crowded lawns of Bonnaroo to the rolling wine country fields of Bottle Rock, outdoor festivals bring millions of people from various backgrounds and walks of life together for the love of music, art and good company. As enterprises across the world are upgrading their point of sale software to be safer, faster and more efficient for large crowds and outdoor environments, festivals aren’t far behind.
In 2021, when it comes to music and arts festivals, there are many factors to take into consideration when modernizing your point of sale (POS) system, like environment, speed, and connectivity. Festivals vary in location from inner-cities to vast deserts, so it’s imperative for the point of sale system to be able to withstand loss of connectivity or extreme weather conditions. Here are some of the biggest trends we’re seeing as festivals open back up this summer:
As cashless payments are becoming increasingly popular, festival guests expect to check-in to the event, access premium areas and pay for concessions with their credit cards or RFID-enabled wristbands, rather than walking around with wads of cash. For festival organizers, it’s important to stay up to date with next-generation, cloud-based, omnichannel ordering and payment technology to ensure the fan experience is convenient, streamlined and delightful.
Appetize’s award-winning point of sale platform makes cashless payments easy and efficient for some of the country’s biggest events including The PGA Tour, Bonnaroo Music and Arts Festival, The Governors Ball and events at all of Live Nation Entertainment’s amphitheaters. We power RFID-enabled wristbands that allow guests to check in and make payments at any concession stand. We also incorporate kiosks and POS card reader terminals that allow guests to make purchases easily to get back to the music. Shorter lines, faster service, safer transactions, it’s everything fans are now demanding from live events.
One of the biggest obstacles that festivals continuously face is losing connectivity at their often-sprawling venues. As appealing as modern point of sale platforms are, it can be daunting for operators to risk losing service and important customer data. Because festivals are typically in remote locations and are heavily-populated with thousands of people on their smartphones, service failure can hinder sales, reporting and analytics and turn into a PR nightmare.
At Appetize, we have implemented powerful software that will switch into auto-offline mode if there are any moments where internet service drops unexpectedly. We’ve taken the risk out of losing connectivity as the switch into auto-offline mode is seamless and all of the data and records will still be saved.
Because festivals are typically in remote locations and are heavily-populated with thousands of people on their smartphones, service failure can hinder sales, reporting and analytics and turn into a PR nightmare.
Rain or shine, the festival must go on. As most festivals are hosted in outdoor venues, it’s inevitable that they will sometimes hit bad weather. The festival POS platform must be able to withstand any external changes including extreme heat, and rain. Whether it’s moisture levels, or dealing with hundreds of thousands of impatient guests, it’s important for festivals to have a point of sale platform that is sturdy and capable of withstanding wear and tear.
At Appetize, our POS products designed for festivals are tough, state-of-the-art and reliable. They’re designed to withstand the forces of weather, and an extremely high volume of transactions. We also incorporate ruggedized cases to protect the iOS and Android devices and ensure our products are built to last.
To learn more about how our next-generation, omnichannel point of sale systems are redefining festivals, sign up for a demo. Read our recent case study to see how Live Nation increased revenue by 75% with Appetize’s strategic line busting solutions.