Read the article from LA Biz here!
Los Angeles may have its own NFL team now, but the Appetize crew are big Minnesota Vikings fans. The Santa Monica, California, startup has been selected as the point-of-sale solution for the team’s new home at the U.S. Bank Stadiumin downtown Minneapolis. The deal, worth upward of $1 million according to industry sources, marks the largest-ever tablet POS rollout under one roof.
Under the agreement, Appetize will install more than 600 POS devices — 500 fixed Android tablets and 100 iOS mobile units — to outfit all of the stadium’s concessions, premium and portable areas. With capacity for 73,000, U.S. Bank Stadium will hold 9,000 more fans than the old Metrodome, but in addition to Appetize’s user-friendly interface that decreases transaction times, the new venue aims to keep waits down with a couple of line-busting innovations: Roaming self-serve kiosks can be set up wherever queues are longest, and the Vikings app will offer mobile ordering for concessions and merchandise that fans can pick up or have delivered to their seats.
“Appetize offered the best and most innovative solution for our visitors to be able to find and purchase food and beverages quickly and easily in U.S. Bank Stadium,” said Michele Kelm-Helgen, chair of the Minnesota Sports Facilities Authority, which owns and operates the new stadium, in a statement. “This efficiency is important because it allows visitors to all of our different events [to] spend more time enjoying what they came to see rather than standing in line.”
Though only four years old, Appetize snagged the U.S. Bank Stadium deal over legacy POS providers including Micros thanks in part to its relationship with Aramark, which is providing foodservice at the venue. But Kevin Anderson, VP of business development at the startup, told me that the company’s ability to “future-proof” its investment and “innovate long-term” sealed the deal for the “tech-forward” stadium.
In addition to buying the hardware bundle as well as installation and training services, the venue pays an annual software license to Appetize. The startup will be working with two local businesses to deliver and support the POS system: Dougherty Employment Services, a woman-owned company based in Edina, Minn., for installation and day-of event support, and Jade Logistics, a minority-owned company in St. Paul, Minn., for transportation logistics, temporary storage and equipment staging.