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Palace Theatre Launches New Concession Software Platform Appetize

Venue is first indoor theatre in upstate New York to partner with innovative technology service

January 20, 2016 (Albany, NY) – The Palace Theatre today announced that it is the first indoor theatre venue in upstate New York to partner with Appetize Technologies, the industry’s leading cloud-­‐‑based enterprise point of sale system. The new software will improve concessions, bar service and inventory management at the historic entertainment venue in downtown Albany.

Appetize represents two of the fastest growing subsets of technology: point of sale and mobile payments – a market which is projected to grow by 400 percent over the next four years. The software offers a faster, easier-­‐‑to-­‐‑use sales experience for the patron and sophisticated, customized backend analytics to track inventory and provide real-­‐‑time sales information to the venue. It also allows the Palace Theatre to accept all forms of payment at every concession area throughout the venue, speeding up the purchasing process for customers. The new concession POS service launched at the Palace Theatre in early December.

“Our investment in Appetize allows us to provide patrons with cutting-­‐‑edge technology resulting in the best experience possible at the Palace,” said Palace Theatre Executive Director Holly Brown. “This new software makes concessions payments more convenient and quicker so that our guests may spend their time at the Palace truly enjoying the world-­‐‑class entertainment we bring to this historic stage.”

The Palace Theatre joins a select list of other notable sports and entertainment venues which currently utilize Appetize that include: Nikon at Jones Beach Theater in Wantagh, NY; and the Saratoga Performing Arts Center in Saratoga Springs, NY. “We’re extremely excited about the opportunity to partner with such a historic venue and look forward to a long lasting relationship,” said Wayne Scarsella, Vice President of Sales for Appetize. “Our solutions will provide their operators with the best combination of stability and modernity to better manage their day-­‐‑to-­‐‑day operations, ultimately improving the guest experience while attending a show at the Palace Theatre.”

For a full listing of upcoming concerts and events or for more information about the Palace Theatre, visit www.palacealbany.com

About Palace Theatre

The Palace Theatre has been Albany’s iconic downtown landmark for the last eight decades – bringing the biggest names in entertainment to the Capital Region. This grand cultural and entertainment facility first opened its doors in October 1931. Built during the Depression, the 2,800-­‐‑seat Palace was the largest theatre in the region noted for a number of opulent movie houses. Today, the Palace remains the sole survivor of this period of entertainment. Its storied stage has seen more than 5,000 stars such as Bob Hope, The Who, Bruce Springsteen, Jerry Seinfeld, and great Broadway hits like Jesus Christ Superstar, Hairspray and more. Arguably the most notable concert event took place at the Palace Theatre in April of 1965 when the now legendary Rolling Stones appeared here on their first tour of the United States. The venue is managed by The Palace Performing Arts Center, Inc., a 501(c)(3) non-­‐‑profit organization and currently plays host to more than 100 world-­‐‑class arts and entertainment events each year. The theatre has a significant economic footprint with over $3.5 million in ticket sales and 150,000 patrons annually. The Palace is a primary economic engine for downtown Albany.

About Appetize

Appetize, the Los Angeles-based Point of Sale company, is serving its modern order and payment technology to over 325 entertainment venues and festivals. Appetize is a fast growing and disruptive technology company that is steadily replacing legacy point of sale systems in the sports and entertainment, education, and leisure hospitality enterprise space with its proven ordering and payments platform. The company’s top notch client roster includes venues like US Bank Stadium, SunLife Stadium, The Playstation Theater, and entertainment events like Governors Ball and over 45 PGA Tour stops. Appetize redefines the ordering and payment process through its POS, Handheld, and Kiosk products for operators, as well as its mobile ordering platform for fans. To learn more about Appetize, visit www.appetizeapp.com.