Whether it’s your slow, outdated point of sale (POS) system or your management team constantly dealing with customer grievances, there comes a time for any venue manager or operator to take a step back and ask themselves if it’s time to make a change. Even though customers and staff both need quick and reliable point of sale operations, it’s usually the last thing on a manager’s mind to change.
In this three-part series, we’ll ask the questions that you should ask yourself before making the upgrade. We’ll walk you through the challenges you may be facing and how to spot the solutions. And we’ll make sure you know the best POS equipment to purchase and how it can vastly improve your venue, all while impressing your guests.
In the first part of our series, we’re going to talk about your current point of sale platform and if the equipment is up to par for your space. Whatever the industry, it’s important to have a system that can manage all of the day-to-day and event-to-event needs of your POS system.
It may seem like the largest venues in the U.S. would already be up to date with new technology, but in fact it’s the opposite. In 2016, 100 percent of stadiums and arenas in the United States were using on-premise POS systems like NCR and Oracle Micros. So, here’s our first question for you, are you using a legacy POS system?
With stationary, traditional point of sale operations, it not only puts a damper on the guest experience with long concession lines, but it also creates a dip in your bottom line. These types of POS systems are less than efficient and create unnecessary complications for your cashiers. These types of solutions aren’t tablet-based, meaning you’re required to use their hardware if you run their POS system. Studies show that customers are much more likely to make larger purchases when they have the ability to order themselves. When your operations rely solely on these traditional machines, you can imagine the potential you may be missing out on.
In the news, we’re constantly seeing stories about credit card fraud and robberies. With an old system, you’re unknowingly increasing those risks at your venue, especially in the enterprise sector. Imagine a large business and the millions of dollars that pass through its doors at every event, or even every day. That’s a security threat waiting to happen!
Even with all of these faults, we’re happy to tell you we have a solution.
It’s no surprise the biggest venues and arenas haven’t made an upgrade to their POS systems, it’s a scary thought to imagine such big change. If you’re set in your ways, ask yourself this: Is my system old and outdated? Is my staff stuck at their pay stations? Am I losing money every day?
Upgrading from your legacy system is completely necessary for efficiency and your revenue. Finding the best equipment is the first step to making the change. Appetize has all of the products that will change the game in your enterprise.
Our self-serve kiosks allow guests to make purchases themselves, which in turn leads to higher revenue. The average order size increases by 20.55% and the per cap transaction grows $4.35 when kiosks are implemented compared to orders placed with a cashier. Not to mention the money you’ll save by reducing your labor costs with the lack of need for cashiers.
With stationary POS platforms, your staff is stuck in one place and your customers are stuck in line. With mobile ordering and our handheld devices, your guests can order on their own through their smartphones and your staff can move about the space freely to make more transactions.
Now that you know there are better products out there, let’s talk about the security issues that come with your traditional POS system. We’ve got one word for you: CLOUD. With cloud-based technology, your new POS system will be secure and reliable to handle the magnitude of transactions that come through your doors. When you implement the cloud, you’ll be able to manage multiple entities in one centralized location, but we’ll talk about your reporting in Part 2.
Now, that we’ve analyzed your POS equipment, it’s time to talk analytics. In the next part of our series we’ll focus on the back-end side to your business and how your POS system affects your reporting and sales.
For more information on Appetize products, visit our website: https://appetize.com/