To successfully reopen your business with social distancing guidelines in place, you can’t afford to allow ordering to become a bottleneck.
Recent data clearly shows that guests want to use their phones and mobile ordering options more than ever, with food delivery apps seeing a 70% increase in orders and an online grocery delivery startup Instacart seeing a 500% rise in volumes.
Mobile ordering is a simple solution for restaurants and retail businesses to implement. It provides guests with a convenient new ordering option and removes bottlenecks. And with Virtual Kiosk, mobile ordering doesn’t need to be limited to off-premise applications.
Virtual Kiosk allows guests to instantly access mobile ordering on their smartphone. It uses QR or Quick Response Codes– a surprisingly easy to use technology– to bring guests directly into the ordering site. This blog will provide you with the information you need to successfully bring Virtual Kiosk to your business.
The first step to enable Virtual Kiosk is to set up an online or web-based mobile ordering site. Appetize offers this through Interact Web. The reason for using a web-based system as opposed to an app is because it allows customers to interact with your brand without downloading or installing anything on their phone. It also allows you to use QR codes to take guests directly to the ordering site with no additional steps. It is this QR-enabled experience that is at the heart of Virtual Kiosk.
QR Codes are designed to be recognized by the camera on a smartphone. By opening the camera app and pointing the camera at a QR Code, the phone will automatically ask if you would like to go to the ordering site. Clicking OK will take you directly there. See how easy this is for yourself by pointing the camera of your phone at the QR code below.
This simple method of using QR codes to enter your ordering site can be transformational for your business. Like kiosks, think of this as a self-service option that you can provide to your guests so that they don’t have to wait in line or touch a screen.
It is recommended that you put signs on entrance doors and in ordering areas and that you include simple instructions for guests unfamiliar with QR codes. Sample instructions are below:
Virtual Kiosk provides an easy way for customers to place orders without having to wait in line and without having to interact with anyone. This is particularly beneficial during peak rush periods. By placing signs at entrances, guests can avoid congested ordering areas and can conveniently place their order from outside.
Another advantage to Virtual Kiosk is that it allows guests to browse menus, make selections, and place orders at their own pace. There is no pressure from others waiting in line, and there is no staff member idly waiting for the guest to make up their mind. Our customer LSU saw order sizes increase by 16% at their self-service kiosks because of this, and studies of web versus in-person ordering have shown similar results.
Once an order is placed using Virtual Kiosk, it is important to communicate with the customer. Guests want to know where their order is at every stage of the process and how long it will be until they receive it.
This type of communication has been shown to greatly improve customer satisfaction, with companies like Dominos using it as a competitive advantage over rivals.
Appetize accomplishes this using SMS text alerts that integrate automatically with kitchen display systems, notifying guests as their order moves through the fulfillment process.
We also offer Order Status Boards that allow guests to check the status of their order and to see where it is in the queue, so they are always kept informed.
Virtual Kiosk can be used anywhere. In a restaurant or store, you can place signs with QR codes at entrances, at the counter, on the wall in ordering areas, or in dining or shopping sections.
If your business consists of multiple restaurants, concession stands, or stores, Virtual Kiosk can be used in a variety of ways. QR codes can be placed at each location that takes guests directly to the menu for that particular location. Alternatively, you can use QR codes that take guests to a directory of available locations that they can select from. This list of locations can be restricted to certain groupings, to limit the choices to what is available in the immediate area. How you configure these different options depends on your business.
To give you an example, imagine an amusement park or stadium with a food court containing several restaurants and additional bars, restaurants, and stores in other areas.
Virtual Kiosk options include:
If you are interested in discussing best practices for how to set up Virtual Kiosk at your business, we are here to help!
With Appetize Interact Web, you can easily enable Virtual Kiosk for your business. Please contact firstname.lastname@example.org or call (877)559-4225 for more information on this product and for pricing information.
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